Lay's 2021 Mood Match Afifiga o Meaʻai by PepsiCo Design and Innovation

Lay's 2021 Mood Match Afifiga o Meaʻai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2022

Lay's 2021 Mood Match Afifiga o Meaʻai

by PepsiCo Design and Innovation

A' Design Award Uʻamea Winner in Afifi Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Afifiga o Meaʻai

O le Lay's 2021 Mood Match o se faasologa o afifiga o meaʻai suamalie e faapea ma le lisi e faatapulaaina lea na faia mo se foa'i faapitoa i luga o le social media. O le seti e aofia ai ni ata e fa na maua mai i mama ole lagona (mood rings), o loo fesootai uma i manatuaga ma lagona lelei. O le faamoemoe o loo taʻua o le toe faafouina o se lagona o le malosi po o le tuuina atu o se lagona o le faamafanafanaga. O ata taitasi e fetaui ma se tofo ma se lagona: le lotofaafetai mo le Grilled Cheese and Tomato Soup, le mafaufau lelei mo le Cappuccino, le loto tetee mo le Chili ma le olioli mo le Salted Caramel. O le afifiga o loo ofoina mai ai se malologa puupuu mai le olaga masani i aso taitasi.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Lay's 2021 Mood Match Afifiga o Meaʻai, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Lay's 2021 Mood Match Afifiga o Meaʻai e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Lay's 2021 Mood Match Afifiga o Meaʻai ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release