Lay's Flavor Swap Influencer Kit Afifili o Meaʻai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Afifi Competition Category.
UʻameaAfifi· 2022
Lay's Flavor Swap Influencer Kit Afifili o Meaʻai
by PepsiCo Design and Innovation
A' Design Award Uʻamea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Afifili o Meaʻai
O le Lay's Flavor Swap Influencer Kit o se mamanu o afifiliga o meaʻai na faia mo se polokalame o le taumafanafana lea na aumaia ai tofo o Funyuns ma Doritos i saga a Lay's. O le afifiliga e tuʻufaʻatasia le mamanu o le taga a Lay's o loʻo iai nei faʻatasi ma lanu faʻailoga o meatotino a tofo taʻitasi: lanu moana mo le Cool Ranch ma le lanu meamata mo le Funyuns. O se faʻataʻitaʻiga o liʻo faʻapotopoto e toe faʻamanatu mai ai foliga o saga muamua ma faʻaalia ai le galulue faʻatasi i le va o kamupani nei. Sa faia foʻi se afifiliga faʻatasi mo tagata faʻamalosi (influencers) ma tuʻuina atu i tagata lauiloa o le aufaasālalau e amata ai talanoaga e uiga i le polokalame.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Lay's Flavor Swap Influencer Kit Afifili o Meaʻai, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Lay's Flavor Swap Influencer Kit Afifili o Meaʻai e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Lay's Flavor Swap Influencer Kit Afifili o Meaʻai ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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