Mirinda Vintage Special Edition Galuega Autu: Afifiga o Meainu by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Galuega Autu: Afifiga o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2022

Mirinda Vintage Special Edition Galuega Autu: Afifiga o Meainu

by PepsiCo Design and Innovation

A' Design Award Uʻamea Winner in Afifi Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Galuega Autu: Afifiga o Meainu

Tusitusiga o le Tusi: O le Mirinda Vintage Special Edition o se mamanu afifiga mo se meainu malulu. O le lipine e tuu ai le logo e foliga moli i le ogatotonu, faatasi ai ma le igoa Mirinda ua faatulagaina i mataitusi lapotopoto, e pei o pa'u pa'u e ese mai le ituaiga faailoga i le taimi nei. O fagu tioata ua faaaogaina ina ia mafai ona vaaia pea le meainu, ma o pulou paepae salalau ua faamaeaina ai le foliga tuai. O le mamanu e tuufaatasia ai faailoga faasolopito o le meatotino faatasi ai ma se sitaili faaonaponei e faigofie. O le taunuuga o se afifiga e talafeagai mo le aoina, ua faamoemoe mo tagata talavou faatau oloa ma mo tagata ua leva ona masani i le faailoga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Mirinda Vintage Special Edition Galuega Autu: Afifiga o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Mirinda Vintage Special Edition Galuega Autu: Afifiga o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Mirinda Vintage Special Edition Galuega Autu: Afifiga o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release