O le mamanu Sxdesign Primary Function: Faʻasinomaga o le Ituaiga e Sxdesign o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.
ArioAta Fa'atusa· 2022
Sxdesign Primary Function: Faʻasinomaga o le Ituaiga
na mamanuina e Sxdesign
Tagata Fa'atau: Sxdesign
Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #137585Le Mamanu
E Uiga ia Sxdesign Primary Function: Faʻasinomaga o le Ituaiga
Sxdesign o se faʻasinomaga o le ituaiga na faia mo se potu o mamanu e faavae i Beijing, Saina. O vaega uma o le logo e mulimuli i le fua faatatau 1:1.414, lea e maua ai e le faailoga se foliga faʻapipiʻi ma faʻamaopoopo. O tamaʻi elemene faʻatusa i tulimanu e faʻamanatu ai faʻailoga sii ma faʻapipiʻi ai faʻatafafa e fa o le logo. O le faʻatulagaga e faia ai le faailoga e tutusa itu uma ma faʻaalia ai le siiga, faʻailoga ma le faʻamatalaga o le gagana ma manatu. E ala i ata gaioi, e mafai foʻi ona tuputupu aʻe le logo i le foliga masani a Saina o le igoa o le potu o mamanu, e fesootaʻi ai le tu masani ma le mamanu faʻaonaponei.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Sxdesign Primary Function: Faʻasinomaga o le Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Sxdesign Primary Function: Faʻasinomaga o le Ituaiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Sxdesign Primary Function: Faʻasinomaga o le Ituaiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Fua & Fa'apipi'i
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Fa'ailoga
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Tekonolosi Gaosiga
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Lu'itau o le Mamanu
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Su'esu'ega
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Fa'aosofia
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Umi o le Poloketi
- Fr. November 2021 to January 2022, Beijing, China.
- Fa'agasologa o Galuega
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Pateni
- Sxdesign
- Sui o le 'Au
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Fa'aaloaloga o Ata
- Sxdesign
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
