Hometown Flavor Afifiaga o Taita Araisa by Changshu Institute of Technology

Hometown Flavor Afifiaga o Taita Araisa by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Hometown Flavor Afifiaga o Taita Araisa

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award Ario Winner in Afifi Category

26,870

Verified Award Winner

Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Afifiaga o Taita Araisa

O Yunnan o le nofoaga o le tele o vaega laiti fa'aituaiga e iai a latou tulaga fa'apitoa i le 'ai. I le avea ai o se mea'ai autu fa'aleaganu'u fai ma sui o Yunnan, e mafai ona tu'ufa'atasiga taita araisa ma so'o se mea fai mea'ai ma auala tao e maua ai tofo eseese. E ala i le ave o taita araisa, ua atia'e ma mamanuina e le au mamanu lenei fa'asologa o oloa taita araisa Yunnan e ala i le tu'ufa'atasiga o ofu fa'aleaganu'u a vaega laiti fa'aituaiga i Yunnan ma o latou tofo. E ala i tekinolosi fa'aonaponei o le fa'asaoina o mea'ai, o le tofo o Yunnan ua fa'alauiloaina i le lalolagi atoa.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Hometown Flavor Afifiaga o Taita Araisa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Hometown Flavor Afifiaga o Taita Araisa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Hometown Flavor Afifiaga o Taita Araisa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.