Gradient Vodka Soda Afifiga o Vodka Soda e Mark Rowe and John Eresman

O le mamanu Gradient Vodka Soda Afifiga o Vodka Soda e Mark Rowe and John Eresman o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Gradient Vodka Soda Afifiga o Vodka Soda

na mamanuina e Mark Rowe and John Eresman

Tagata Fa'atau: Gradient Beverages Corp.

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

13,165

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #138803

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Gradient Vodka Soda Afifiga o Vodka Soda

O le Gradient o se mamanu afifiga mo se afifiga fefiloi o meainu vodka soda. E te'a i totonu o le afifiga ni apa lelei se ono e 355 mililita le tele, e faasolo malie ona faaitiitia le malosi o le ava, e amata i le 8, 7, 6, 4, 3 ma le 2 pasene i le voluma. O apa e tu i se laina e tasi i totonu o le pusa, ma o se mamanu dot matrix e faasolo mai le pogisa i le malamalama i luga o le laina. O se pu faafeagai e tatalaina ai le pusa mai le pito malosi agai i le pito vaivai, ina ia tofia ai apa i lena faasologa. O le faatulagaga e fautua atu ai le faaletonu i le taimi o le afiafi atoa. E lua tolu ituaiga tofo o loo ofoina mai: raspberry lemoni, kukama miniti, ma le tipolo laititi (lime).

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Gradient Vodka Soda Afifiga o Vodka Soda, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Gradient Vodka Soda Afifiga o Vodka Soda e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Gradient Vodka Soda Afifiga o Vodka Soda e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Fua & Fa'apipi'i: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Fa'ailoga: gradient, moderation, vodka soda, seltzer, gradually reducing,
Tekonolosi Gaosiga: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Lu'itau o le Mamanu: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Su'esu'ega: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Fa'aosofia: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Umi o le Poloketi: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Fa'agasologa o Galuega: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Sui o le 'Au: Creative Director: John Eresman
Designer: Mark Rowe