Al Mocha Port Afifiina Kofe by Elena Gamalova

Al Mocha Port Afifiina Kofe by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Al Mocha Port Afifiina Kofe

by Elena Gamalova

Client: Al Mocha Port

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #140423

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Colors

The Design

About Al Mocha Port Afifiina Kofe

O se faasologa o mamanu afifi mo Al Mocha Port, Saudi Arabia. O le mamanu e musuia e tala fa'asolopito, aganuu, ma faʻamaoniga e fatu ai se faʻamatalaga e faʻamalosia ai le moni ma le poto. O le afifiina e mama, malamalama, iloga, ma e le o le tele o faʻamatalaga, faʻafesoʻotaʻi le taimi ua tuanaʻi ma le taimi nei. Fuaulaula o le Navy Blue, Forest Green, ma le Auro lanu e fa'amoemoe e faatosina mai ai tagata fa'atau. O le faʻataʻitaʻiga o le kofe i itu o loʻo faʻamamafaina ai le faʻalogo lelei o le gaosiga i le filifiliga o oloa. O se faiga fa'ailoga fetu'utu'una'i e mafai ai e le fa'ailoga ona fetu'una'i le ofo, i le tausaga atoa.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Al Mocha Port Afifiina Kofe, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Al Mocha Port Afifiina Kofe e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Al Mocha Port Afifiina Kofe o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimensions & Packaging: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tags: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Production Technology: Aluminum Stand Up Pouch, flat bottom, quad seal.
Design Challenge: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Research: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspiration: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Project Duration: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Operation Flow: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Image Credits: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova