Wan Shan Jiu 5696 Afifiga o le Baijiu by Zhang Yanhui

Wan Shan Jiu 5696 Afifiga o le Baijiu by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2023

Wan Shan Jiu 5696 Afifiga o le Baijiu

by Zhang Yanhui

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #141116

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Shan Jiu 5696 Afifiga o le Baijiu

O le Wan Shan Jiu 5696 o se mamanu afifiga mo se ava Baijiu Saina maualuga e faamoemoe mo le maketi faavaomalo. O le fagu e iai le foliga tafatolu e mausalī ma mautu. O le foliga tafatolu e tuufaatasia ai teuteuga o le tufugaga anamua a Sisifo ma le manatu a Sasaʻe e faapea o le tolu e afua mai ai mea uma o le lalolagi. O ata faʻatolu-itu o nofoaga taʻutaʻua o le lalolagi ua siʻomia ai le fagu ma faʻaalia ai se malaga faataamilo i le lalolagi. O se pine uʻamea ua vaneina e faailoga ai le lelei o le oloa. O le pusa meaalofa ma le fagu e mafai uma ona teuina ma faʻaalia.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Wan Shan Jiu 5696 Afifiga o le Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Wan Shan Jiu 5696 Afifiga o le Baijiu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Wan Shan Jiu 5696 Afifiga o le Baijiu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensions & Packaging: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tags: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Production Technology: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Design Challenge: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Research: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiration: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Project Duration: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Operation Flow: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Image Credits: Xiang Shasha
Wang shijie