Altitude Series Igoa Uaina e Yanhui Zhang

O le mamanu Altitude Series Igoa Uaina e Yanhui Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2023

Altitude Series Igoa Uaina

na mamanuina e Yanhui Zhang

Tagata Fa'atau: Wuhan Pufine Creative Technology Co., Ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

24,753

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #141117

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Altitude Series Igoa Uaina

O le Altitude Series o se igoa uaina na faia mo uaina mai le itulagi o Shangri-La ma na musuia mai i faafanua o 'oa o tala o malaga faanumera. O loo faaaogaina e le igoa se faafanua o le maualuga e atagia ai le maualuga i luga ma le latitu maualalo o le nofoaga e totō ai. O faamaopoopoga ma fuainumera o le maualuga e faailoa ai le lelei ma le vasega o uaina taitasi. E tolu lanu e faasino i le siosiomaga o le nuu, o le siliva mo le kiona, o le lanumoana mo le vaituloto ma le uliuli mo le lagi i le po. O faamaopoopoga auro e faatetele teisi i luga e faigofie ai ona iloa vasega taitasi. O loo faaaogaina le lomiga ultraviolet i luga o se pepa faapitoa e iai ni faiga pi'opi'o laiti e feilafi ai le malamalama.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Altitude Series Igoa Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Altitude Series Igoa Uaina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Altitude Series Igoa Uaina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Fua & Fa'apipi'i: Width: 90MM, height: 95MM
Fa'ailoga: Shangri-La, treasure, map, poster, wine, packaging design
Tekonolosi Gaosiga: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Lu'itau o le Mamanu: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Su'esu'ega: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Fa'aosofia: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Umi o le Poloketi: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Fa'agasologa o Galuega: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Sui o le 'Au: Creative Director: Xia Ling
Designer: Wang Yang
Fa'aaloaloga o Ata: Creative Director: Xia Ling