O le mamanu Guo Nian Hao 包装 e Xiaohongshu o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2023

Guo Nian Hao 包装

na mamanuina e Xiaohongshu

Tagata Fa'atau: Xiaohongshu

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #142120

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Guo Nian Hao 包装

Xiaohongshu's 2022 New Year pusa meaalofa e sau mai se tala e uiga i le Spring Festival. Faʻaauauina tu ma aga a tuaa, ua saunia e Xiaohongshu se seti eseese o le Malamalama, Leo, ma le Mumu. O meaalofa e aofia ai se moli o le tolauapi i le po, Halli Galli, teutusi mumu, ma se tusi kalena mumu e fai ma sui o Xiaohongshu. O lenei pusa meaalofa e tu'ufa'atasia ai tala fa'agogo ma ituaiga meaalofa e tolu, e fa'atupuina ai se auala fou fa'ata'ita'iga mai tu ma aga masani. O lo'o fa'amoemoe e fa'ailoa atu mana'oga lelei mo le Tausaga Fou a Saina ma tu'ufa'atasia se tofi fa'aleaganu'u i le tupulaga fou.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Guo Nian Hao 包装, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Guo Nian Hao 包装 e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Guo Nian Hao 包装 ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Fua & Fa'apipi'i: Width 345mm* Depth 285mm* Height 100mm
Fa'ailoga: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Tekonolosi Gaosiga: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Lu'itau o le Mamanu: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Su'esu'ega: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Fa'aosofia: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Umi o le Poloketi: The project was launched in Shanghai in JAN 2022.
Fa'agasologa o Galuega: Gifts could only be found after tearing off the riddle sealed on the cover.
Sui o le 'Au: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Fa'aaloaloga o Ata: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu