Ivau Galuega Autu: Aigafaleoloa o Lavalava mo le Fafaiina o Pepe by Chance Xie

Ivau Galuega Autu: Aigafaleoloa o Lavalava mo le Fafaiina o Pepe by Chance Xie is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Laei Competition Category.

UʻameaLaei· 2023

Ivau Galuega Autu: Aigafaleoloa o Lavalava mo le Fafaiina o Pepe

by Chance Xie

Client: IVAU Ltd.

A' Design Award Uʻamea Winner in Laei Category

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Verified Award Winner

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Colors

The Design

About Ivau Galuega Autu: Aigafaleoloa o Lavalava mo le Fafaiina o Pepe

Tusitusiga o le Tusi: O Ivau o se aigafaleoloa o lavalava ma le fafai pepe mo tina. E aofia ai i le aigafaleoloa se seti tutusa o ofu malolo, se ofuvavae, se ofu pepe ma fafai. O lavalava nei e faia mai le ie panai ua faia faapitoa lea e mafanafana, savavali le ea, tetee i siama ma le le fetaui i le suiga o le paʻu. O le ofuvavae e maualalo tele lona tua e maua ai le mafanafana pe a laina i lalo o le fafai. O le ofuvavae ma le pito i luga o le ofu malolo e mafai ai ona fafaga e aunoa ma le aveesea o le fafai. O ata ua valivaliina lima e faapitoa e maua le musumusuga mai le natura o Fiti. O nei mea e fuafuaina mo le ofuina i vaega uma o le tinā olaga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Ivau Galuega Autu: Aigafaleoloa o Lavalava mo le Fafaiina o Pepe, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Ivau Galuega Autu: Aigafaleoloa o Lavalava mo le Fafaiina o Pepe e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Ivau Galuega Autu: Aigafaleoloa o Lavalava mo le Fafaiina o Pepe ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic staple pieces fuse functionality with effortless chic style, designed to be worn beautifully through stages of womanhood. Inspired by the pristine nature of Fiji, our hand-painted bespoke prints bring spellbinding beauty of nature into daily wearing through imaginative creativity and exquisite artistry. Our fashionable babywearing collection include matching loungewear set, dress, baby romper and wraps. From easy nursing to comfort of layering, every detail is considered to create fashionable garments that are practical, effortlessly chic and making babywearing convenient, comfortable and stylish.
Dimensions & Packaging: Loungewear collection has sizes from S, M, L, to XL. Dress has two sizes S/M and L/XL. Baby rompers range from 0-24 month while baby wrap is one size.
Tags: Maternity fashion, loungewear, baby wearing, fourth trimester, effortless chic
Production Technology: Custom-milled sustainable bamboo fabric is chosen for the collection as it is luxuriously soft and easily wrinkle free, effortless to take care of for a busy mother. Our fabric is OEKO-TEX Made in Green and Standard 100 certified to the world's strictest chemical safety and sustainable production standard for textiles. Naturally anti-bacterial, breathable and hypoallergenic, the garments are suitable all season.
Design Challenge: The hardest part is to create timeless pieces that can be worn beautifully through stages of womanhood. We want the silhouette to be easy to wear but head turning at the same time.
Research: Creation of this collection took years of babywearing experience to know what garment works with baby wrap and what does not. For example, we would not make a jumpsuit because it is just not practical when babywearing. Our dress for example has ultra low back cut for the comfort of layering with a wrap. All of our garments are nursing friendly while babywearing.
Inspiration: If a woman gives birth to three children, that is 10 years in her life when carrying an infant and nursing take centre stage. The fourth trimester should be one of the most beautiful moments in motherhood but it is currently overlooked. Yet, newborn bonding is vital in every family relationship. There is no apparel collection that is tailored to address the need of style-conscious mothers to carry a child fashionably after birth. So we pioneer fashionable babywearing with matching apparel and carriers to rediscover the most beautiful moment in motherhood, bonding with your newborn.
Project Duration: The project took one year from Sep 2021 to Sep 2022 to finish
Operation Flow: Fashionable Babywearing collection enables women to establish the essential bond with their newborns in style and comfort. The apparel collection can be worn through stages of womanhood. As maternity clothing, they are nursing and pregnancy friendly. They are especially comfortable to layer under a wrap when carrying an infant as the apparel design takes into consideration the comfort of baby wearing. The garments use the same all season, lightweight fabric as the wrap that is breathable and anti-bacterial. The dress has an ultra-low back cut so the user does not feel too hot when layered during wearing. Both the dress and loungewear top can facilitate nursing without taking off the wrap.
Patents: IVAU 2022 Trademark Holder
Team Members: Chance Xie
Image Credits: Photographer Chance Xie