Sunboy Gift Box Fua'a fatuina o le Afifiga o Fatu Suni by Tiger Pan

Sunboy Gift Box Fua'a fatuina o le Afifiga o Fatu Suni by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2023

Sunboy Gift Box Fua'a fatuina o le Afifiga o Fatu Suni

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #145472

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Colors

The Design

About Sunboy Gift Box Fua'a fatuina o le Afifiga o Fatu Suni

Sunboy Gift Box o se mamanu afifiga mo fatu suni. O lo'o iai i luga o le pusa se fa'ailoga e fa'avae i luga o le igoa fa'apisinisi ma se ata fa'ata'ita'iga sipela suau'u o tagata Sunboy o tamo'e i totonu o se fanua fugala'au suni. O lanu samasama pupula ma le ata o le fugalaau suni e fesoasoani i tagata fa'atau ina ia va'aia le oloa mai se mamao. O le fausaga o le tatalaina o le teuga i fafo ua toe fa'amatalaina, ina ia mafai ai ona fa'apipi'i fa'atasi pusa e tasi, lua, po'o tolu vaega fa'aputuga. O le pusa meaalofa e faigofie ona fausia ma vavae ese, ma o le vaega tele o lo'o fa'aalia i fafo e fa'asaoina ai le tau o mea faufau.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Sunboy Gift Box Fua'a fatuina o le Afifiga o Fatu Suni, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Sunboy Gift Box Fua'a fatuina o le Afifiga o Fatu Suni e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Sunboy Gift Box Fua'a fatuina o le Afifiga o Fatu Suni ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
Dimensions & Packaging: Width 443mm x Depth 115mm x Height 304mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Design Challenge: There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
Research: We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
Inspiration: Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
Patents: The copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Tiger Pan