Yep Afifiga o Oloa Collagen by Tiger Pan

Yep Afifiga o Oloa Collagen by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2023

Yep Afifiga o Oloa Collagen

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award Auro Winner in Afifi Category

45,115

Verified Award Winner

Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep Afifiga o Oloa Collagen

O le Yep o se afifiga ua fuafuaina mo se oloa collagen e mafai ona inumia. O le pusa i fafo e faatafatolu lona foliga, ua filifilia e faailoa ai le mausalī ma le malosi. O le pusa e faia i le paepa pulu, o se meafaitino e mafai ona toe faaaogāina, ma o le fua o le pusa i fafo e 170 mm i le 100 mm i le 186 mm. I totonu, o le collagen e mafai ona inumia o loo teuina i totonu o se fagu tioata. O le igoa faailoga ua lolomi i se pepa manino, lea e foliga susū ma fou ai. O le faailoga lanu piniki e faaali mai ai le talavou ma le olaola. O se faatulagaga manino o faamatalaga ma se faiga faaauupegaina tutusa e fesoasoani i tagata faatau e iloa ai le oloa mai se mamao.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Yep Afifiga o Oloa Collagen, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Yep Afifiga o Oloa Collagen e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Yep Afifiga o Oloa Collagen e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan