Yi Xin Distillation Afifiga o Ava Malosi by Tiger Pan

Yi Xin Distillation Afifiga o Ava Malosi by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2023

Yi Xin Distillation Afifiga o Ava Malosi

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #145831

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Xin Distillation Afifiga o Ava Malosi

O le Yi Xin Distillation o se mamanu afifiga mo se ituaiga ava malosi Saina. O le fagu e faia i le tioata, lea e faateleina ai le iila ma le foliga o le fogāfagu ma faaesea ai le oloa mai ava malosi faapena o loo faatau atu i koneteina omea. O se tarako, na tusia i le faiga anamua a Saina, e pipii i le ua o le fagu ma avea ma faailoga autū, o lea e lē manaomia ai se pepa faailoga lomia. O le pusa i fafo e faigofie ma mulimuli i le paleni tutusa o mamanu masani a Saina. O le fagu e fua i le 180 i le 130 i le 285 milimita. O le sini o le faaali atu lea o se measina umi i se faiga faaonapōnei.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Yi Xin Distillation Afifiga o Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Yi Xin Distillation Afifiga o Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Yi Xin Distillation Afifiga o Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan