Apamemea Afifi · 2023
Shacheng Laojiao Afifiina
by Wu Yao
- A' Design Award Apamemea 2023 in Afifi
- CLIENT: Huailai Great Wall Wine Marketing Co., Ltd
- Estimated Number of Design Views: 15,197
- Verification code C0E1779E62 · Verify this award
Colors
About Shacheng Laojiao Afifiina
Faatasi ai ma foliga tutusa o fagu, e lua lanu o le fagu: tasi le mumu ma le tasi samasama. O uiga fa'alenatura ma le fa'aleleia o le si'osi'omaga o Shacheng o lo'o valiina ile tino fagu. O mea mata mo le fa'afefeteina ma le faiga o le fa'afefeteina o lo'o fa'amatala i se filo auro pa'epa'e fa'aaoga mo fagu mumu. O le lanu pito i lalo o le pusa i fafo e samasama ma mumu. O musumusuga samasama e sau mai le lanu samasama o le vaitaimi o Yongzheng i le Qing Dynasty ma le musumusuga mumu e sau mai le Langyao mumu o le vaitaimi Kangxi.
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Shacheng Laojiao Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Shacheng Laojiao Afifiina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Shacheng Laojiao Afifiina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Press Kit
- Unique Properties
- With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
- Dimensions & Packaging
- 320mm x 285mm x 110mm
- Tags
- Packaging,Gift box，wine，Shacking,Old Cellar
- Production Technology
- The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
- Design Challenge
- The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
- Research
- The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
- Inspiration
- The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
- Project Duration
- The project started in Beijing in October 2022 and ended in Beijing in February 2023
- Operation Flow
- Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
