Zhenjiu Zhencang Chinese Baijiu Afifiga o Ava Malosi by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2023

Zhenjiu Zhencang Chinese Baijiu Afifiga o Ava Malosi

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Afifiga o Ava Malosi

O le Zhenjiu Zhencang o se seti afifiga ma faʻaaliga mo se ava malosi Saina e taʻua o le baijiu. O fagu e tuu i luga o se fata ua faia i le foliga o se atigi penina, o se foliga na musuia mai le atavali The Birth of Venus. O le foliga atoa e faamanatu mai ai se vaʻa folau o loo folau i luga o galu. O se faavae tioata ua vaneina ai se fale gaosi ava anamua ma faamalamalamaina e se moli LED e faasino i le tala faasolopito umi o le kamupani gaosi. O le uʻamea, laupapa, PMMA ma le palasitika ua tuufaatasia e fausia ai se mea taua e ao faaputuina. O le autu o le penina e atagia ai le manatu o le faailoga tau pisinisi i le mamalu ma le tautele, aua o le gaosiga o le ava ma le faia o le penina o ni faagasologa faagesegese uma e lua.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Zhenjiu Zhencang Chinese Baijiu Afifiga o Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Zhenjiu Zhencang Chinese Baijiu Afifiga o Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zhenjiu Zhencang Chinese Baijiu Afifiga o Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release