O le mamanu Naked Nature Snack Bar e Angela Spindler o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.
ApamemeaAfifi· 2023
Naked Nature Snack Bar
na mamanuina e Angela Spindler
Tagata Fa'atau: Depot Creative
Manumalo o le A' Design Award Apamemea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #150326Le Mamanu
E Uiga ia Naked Nature Snack Bar
O le Natura Natura e tautala i se lalolagi ua fa'atuputeleina le toe fa'atasi ma le si'osi'omaga. Na faia e le tagata mamanu se mamanu ma le tautala tautala mo le faʻailoga faʻapea foʻi ma mamanu faʻapipiʻi uma. O le tofo o le ituaiga o lo'o fa'ailoa mai e ala i le tele, mata'utia fa'alima tusi lomitusi fa'aputu mai le fa'aputu, o se luelue i le mea moni o tofo i totonu e le mafai ona taofiofia. O le gagana fa'ailoga e ta'alo ma fa'amaoni e pei o le afifiina. O le natura mata'utia o le pa o lo'o fa'aalia i ona fa'amaoniga gafataulimaina, e fa'aaoga ai se afifi fa'apalapala fale. O le SRT & #039;s o loʻo lolomi CMYK faʻatasi ai ma le 1 lanu lanu ma le satin aqueous varnish atoa.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Naked Nature Snack Bar, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Naked Nature Snack Bar e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Naked Nature Snack Bar e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Fua & Fa'apipi'i
- Compostable rewind (@home)
- Fa'ailoga
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Tekonolosi Gaosiga
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Lu'itau o le Mamanu
- Securing vibrant colours on an uncoated compostable stock
- Fa'aosofia
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Umi o le Poloketi
- 12 months, Sydney Australia
- Fa'agasologa o Galuega
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Sui o le 'Au
- Angela Spindler, Designer /Creative Director
Lagolago Tau Tupe
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