O le mamanu Reshock Coffee Afifi Oloa e Weiche Wu o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2023

Reshock Coffee Afifi Oloa

na mamanuina e Weiche Wu

Tagata Fa'atau: Reshock Coffee

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

18,187

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #150344

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Reshock Coffee Afifi Oloa

O le Reshock Coffee o se ituaiga Taiwanese mai le Itumalo o Chiayi. E filifilia e le na faavaeina fatu kofe lelei lelei o loʻo totō i Ali Mountain, ma faʻafeiloaʻi i le lalolagi. O le mamanu o le Reshock Coffee e faʻaosofia i le matagofie o le vaʻaia o le la i luga o le mauga. O le logo e faʻaalia ai le siosiomaga o lenei vibes matagofie. O le pusa meaalofa o loʻo faʻaalia ai le faigamalaga o le oso aʻe o le la, ma o totonu o loʻo faʻaalia ai le natura ma aganuu elemene mai nei fanua tele. E ala i le tatalaina o le pusa, e le gata e mafai ona e tofo i lenei kofe lelei ae e mafai foi ona e iloa lenei taimi mataʻina o le oso aʻe o le la mai le mauga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Reshock Coffee Afifi Oloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Reshock Coffee Afifi Oloa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Reshock Coffee Afifi Oloa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Fua & Fa'apipi'i: 420 mm x 200 mm x 40 mm
Fa'ailoga: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Tekonolosi Gaosiga: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Lu'itau o le Mamanu: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Su'esu'ega: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Fa'aosofia: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Umi o le Poloketi: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Fa'agasologa o Galuega: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Pateni: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Sui o le 'Au: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Fa'aaloaloga o Ata: Photographer: Weiche Wu