Waggner Coffee Galuega Autu: Afifiga Kofe e Wallrus Design Studio

O le mamanu Waggner Coffee Galuega Autu: Afifiga Kofe e Wallrus Design Studio o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2023

Waggner Coffee Galuega Autu: Afifiga Kofe

na mamanuina e Wallrus Design Studio

Tagata Fa'atau: Wallrus Design Studio

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #151041

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Waggner Coffee Galuega Autu: Afifiga Kofe

Tusitusiga o le Tusi: O le Waggner Coffee o se mamanu afifiga mo se ituaiga kofe Siamani. O le taga ua faʻaatagia i faʻamalama laupapa Siamani tuai, ua tusia i se sitaili laina, ma o le faailoga o le kamupani o loʻo tuʻu i le ogatotonu. O le faailoga o loʻo faʻaalia ai se aila o loʻo nofo i totonu o lona fale ma inu kofe, faatasi ai ma se moli i ona tua, o se faʻatatauga i tagata o loʻo ala i le po ma inu kofe. O le mamanu ua lomia i le auala rotogravure i luga o se taga kofe ua ufiuloa i metala, e 100 i le 70 i le 280 milimita le tele. O le sini o le mamanu ia faigofie ona iloa le kamupani i luga o fata faatau tumu i le faleoloa.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Waggner Coffee Galuega Autu: Afifiga Kofe, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Waggner Coffee Galuega Autu: Afifiga Kofe e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Waggner Coffee Galuega Autu: Afifiga Kofe ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Fua & Fa'apipi'i: Width 100 mm x Depth 70 mm x Height 280 mm
Fa'ailoga: Coffee, Packaging, German product, Wallrus
Tekonolosi Gaosiga: This product is rotogravure-printing on metalized coffee pouch.
Lu'itau o le Mamanu: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Su'esu'ega: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Fa'aosofia: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Umi o le Poloketi: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Fa'agasologa o Galuega: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Pateni: Mockup: Wallrus Design Studio
Sui o le 'Au: Creative Director: Matin Mirzaei
Fa'aaloaloga o Ata: Mockup: Wallrus Design Studio