O le mamanu Jingting Mountain Scenic Area Faasinomaga o Brand e Zhejiang Gongshang University o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2024

Jingting Mountain Scenic Area Faasinomaga o Brand

na mamanuina e Zhejiang Gongshang University

Tagata Fa'atau: Anhui · Jingting Mountain Scenic Area

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

16,520

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #152983

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jingting Mountain Scenic Area Faasinomaga o Brand

Book Text: Jingting Mountain Scenic Area ose faasinomaga o brand na faia mo se nofoaga malaga taua ma se paka vaomatua a le atunuu i le Itumalo o Anhui, Saina. O le faasinomaga e faavae i luga o le manatu o le suesueina o aganuu e ala i le valiina, ina ia foliga mai le asiasiga e pei o se savaliga i totonu o se ata vali fa'atotoloa. O vaaiga o mauga, foliga o faleoloa, ao filemu, manulele vao ma le uaina paepae faapea ma le lauti lanumeamata a le nuu ua tusia i totonu o le gagana faata'ita'i. E ono ata faata'ita'i lagolago o loo lagolagoina ai le faailoga autu ma e mafai ona faaaogaina i le tele o tulaga eseese. O le mamanu ua suitulaga i se ata muamua sa fa'apitoa lona faaaogaina ma e fetaui lelei mo ala fa'asalalau numera.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Jingting Mountain Scenic Area Faasinomaga o Brand, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Jingting Mountain Scenic Area Faasinomaga o Brand e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Jingting Mountain Scenic Area Faasinomaga o Brand e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Fua & Fa'apipi'i: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Fa'ailoga: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Tekonolosi Gaosiga: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Su'esu'ega: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Fa'aosofia: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Umi o le Poloketi: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Sui o le 'Au: Designer: Kan Zhao