Ling Lie Vodka Afifiga o le Vodka by Laizhou Distillery

Ling Lie Vodka Afifiga o le Vodka by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2024

Ling Lie Vodka Afifiga o le Vodka

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #154182

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Colors

The Design

About Ling Lie Vodka Afifiga o le Vodka

O le Ling Lie Vodka o se mamanu afifiga fagu na faia mo se ava malosi paʻepaʻe e gaosia i Qionglai, Sichuan. O le foliga na musuia mai i Mauga Kiona o Xiling, o le mea e maua mai ai mea faitino. O se foliga gaugau e faamanatu ai luga o papa ma le vali vaitusi faa-Saina. O le fagu e faia i le tioata paʻepaʻe kristala e matuā manino, faatasi ai ma le tapuni ua lolomi i le sikirini ma se pepa faailoga ua faauma i le lolomi mataʻisau auro ma ario i luga o pepa e lelei i le siosiomaga. O laina piʻo pupuu e faaleleia ai le uu, ma o le ua lauitiiti o le fagu e faatapulaa ai le ea e ulu atu i totonu o le fagu, ina ia mafai ai ona teuina ma tautua le ava malosi i le tele o taimi.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Ling Lie Vodka Afifiga o le Vodka, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Ling Lie Vodka Afifiga o le Vodka e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Ling Lie Vodka Afifiga o le Vodka o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging: product dimensions, 78 mm x 78 mm x 309 mm
Tags: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke