Jiao Yu Gin Afifiga o Fagu Gin e Laizhou Distillery

O le mamanu Jiao Yu Gin Afifiga o Fagu Gin e Laizhou Distillery o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2024

Jiao Yu Gin Afifiga o Fagu Gin

na mamanuina e Laizhou Distillery

Tagata Fa'atau: Laizhou Distillery

Manumalo o le A' Design Award Ario i le Vaega Afifi

39,327

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154181

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jiao Yu Gin Afifiga o Fagu Gin

O le Jiao Yu Gin o se mamanu o afifiga na faia mo se gin e gaosia i Sichuan, Saina. O le fagu tioata lanumoana lanumoana e iai lona tino manifinifi e pi'o ma faʻamamanuina ai lalagaga ofe i luga o lona fogāfagu. O nei faʻamamanuga e faʻasino i le aganuu o le lalagaina o ofe i itulagi o Sichuan ma Chongqing. O le fogāfagu faʻamamanuina e maua ai se uuga lelei ma se lagona pa'i e faʻavasegaina. O se pepa faailoga ofe e mafai ona pala faanatura o loʻo faʻaalia ai faʻamatalaga o le oloa i se faʻatulagaga manino ma lanu felanulanuaʻi. O se momono oak e faʻamaufaʻailogaina ai le fagu ma mafai ai ona toe tapunia le fagu pe a uma ona sasaa taitasi. O le tioata, le pepa faailoga ma le momono e mafai uma ona toe faʻaaogaina.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Jiao Yu Gin Afifiga o Fagu Gin, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Jiao Yu Gin Afifiga o Fagu Gin e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Jiao Yu Gin Afifiga o Fagu Gin o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Fua & Fa'apipi'i: product dimensions, 76 mm x 76 mm x 279 mm
Fa'ailoga: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Tekonolosi Gaosiga: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Lu'itau o le Mamanu: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Su'esu'ega: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Fa'aosofia: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Umi o le Poloketi: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Fa'agasologa o Galuega: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Sui o le 'Au: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen