O le mamanu Dragon Year Gift Afifiga o Tii e Tao Ran o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.
UʻameaAfifi· 2024
Dragon Year Gift Afifiga o Tii
na mamanuina e Tao Ran
Tagata Fa'atau: Shenzhen Yixin Visual Brand Consultant Co., Ltd
Manumalo o le A' Design Award Uʻamea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #157666Le Mamanu
E Uiga ia Dragon Year Gift Afifiga o Tii
O le Meaalofa o le Tausaga o le Tarako o se mamanu afifiga mo le tii Pu'er, na faia e fai ma meaalofa mo le Tausaga Fou Saina. O le mamanu e maua mai i le tarako, o se manu e taua i tala anamua a Saina, faapea ma le itulagi maugā o Yunnan, o le nofoaga na afua mai ai le tii Pu'er. O se ata tarako na tusia lima i le tusitusi mamanu ma le vali initi ua tuufaatasia ma se faailoga tarako faigofie na faia i polokalame ata vitio. O le afifiga i fafo e faatapulaaina ua ese mai i le sitaili initi malolosi o le afifiga i totonu. O pepa cotton na faia lima e nuu tagata moni i le eria e lolomiina i le screen printing, o lea e tulaga ese ai vaega taitasi.
Le Fa'ailogaina
E Uiga i le A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Dragon Year Gift Afifiga o Tii, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Dragon Year Gift Afifiga o Tii e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Dragon Year Gift Afifiga o Tii ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Fua & Fa'apipi'i
- 200mm x 200mm x 4mm
- Fa'ailoga
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Tekonolosi Gaosiga
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Lu'itau o le Mamanu
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Su'esu'ega
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Fa'aosofia
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Umi o le Poloketi
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Fa'agasologa o Galuega
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Pateni
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
Lagolago Tau Tupe
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Mamanu E Feso'ota'i
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