Doritos Solid Black 2023 Galuega Autu: Afifiga Mea'ai e PepsiCo Design and Innovation

O le mamanu Doritos Solid Black 2023 Galuega Autu: Afifiga Mea'ai e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2024

Doritos Solid Black 2023 Galuega Autu: Afifiga Mea'ai

na mamanuina e PepsiCo Design and Innovation

Tagata Fa'atau: PepsiCo

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #159599

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Doritos Solid Black 2023 Galuega Autu: Afifiga Mea'ai

Tusitusiga o le Tusi: O le Doritos Solid Black 2023 o se mamanu afifiga mea'ai fa'atapula'a lona lomiga na fatuina mo se faiga fa'apitoa a se fa'ailoga mea'ai fa'apopo e lagolago ai tagata Black e fai ma tagata fatufatu ma suiga. O le fa'asologa fa'aletausaga na fa'alauteleina i totonu o se fa'avae fa'atasiga e fa'aalia ai tusiata Black. O le galuega fatufatu na faia e Mz. Icar, o se vaega fa'aleaganu'u fa'atasi e le ta'ua igoa e aofia ai tagata fafine Black e toatele. O le galuega fatufatu na fa'alauteleina atu i se faiga fa'atinoga fa'afoliga atoa, e fa'aoga ai ana lanu ma ata fa'atusa i le afifiga, se atigi fa'a-influencer ma oloa fa'atau. O le atigi e foliga pito i luga e maua mai i le tafatolu o le fa'ailoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Doritos Solid Black 2023 Galuega Autu: Afifiga Mea'ai, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Doritos Solid Black 2023 Galuega Autu: Afifiga Mea'ai e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Doritos Solid Black 2023 Galuega Autu: Afifiga Mea'ai ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Fa'aosofia: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Faitau le Fa'asalalauga

Lagolago Tau Tupe