Mirinda Global Refresh Afifitaga o Meainu e PepsiCo Design and Innovation

O le mamanu Mirinda Global Refresh Afifitaga o Meainu e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2024

Mirinda Global Refresh Afifitaga o Meainu

na mamanuina e PepsiCo Design and Innovation

Tagata Fa'atau: PepsiCo

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

22,891

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #159631

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mirinda Global Refresh Afifitaga o Meainu

O le Mirinda Global Refresh o se mamanu o afifitaga o meainu na fatuina mo se ata pisinisi o meainu malulu faʻagaseā. O le afifiga e tuʻuina atu i le ata pisinisi se vaaiga faʻafouina ma eseese manino i totonu o le vasega o meainu malulu faʻagaseā. O le gagana faʻaata e olaola, faʻaonaponei ma fatufatuaʻi, na atiaʻe i le mafaufauina o tofo o le autalavou, faʻakomepiuta ma le au faitau e naunau tele i vaaiga. E atagia mai foi i le mamanu le talatuʻu o le ata pisinisi i tofo suamalie faʻafualāʻau fou ma faʻateʻia. O le foliga faʻafouina e faʻamoemoe e faʻaopoopo atili le iloa lautele ma fesoasoani i le ata pisinisi ina ia iloga i le maketi o loo iai nei.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Mirinda Global Refresh Afifitaga o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Mirinda Global Refresh Afifitaga o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Mirinda Global Refresh Afifitaga o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Fa'aosofia: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Faitau le Fa'asalalauga

Lagolago Tau Tupe