Ken14 Le Afifi o le Pia e China Resources Snow Breweries

O le mamanu Ken14 Le Afifi o le Pia e China Resources Snow Breweries o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2025

Ken14 Le Afifi o le Pia

na mamanuina e China Resources Snow Breweries

Tagata Fa'atau: China Resources Snow Breweries

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #163372

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Ken14 Le Afifi o le Pia

O le Ken 14 o se afifi na faia mo se pia e gaosia mai le karite a le atunuu. O le mamanu e faaataina ai le vaaiga faalenatura o fanua karite o Hulunbuir, e faaaogaina lanu paepae, lanumeamata ma lanu auro e faamanatu ai le tuputupu ae o le karite mai le fatu laititi seia oo i le matua. O le faatulagaga ma le tusitusiga e mulimuli i le sitaili o nusipepa tuai a Saina, lea e fesoasoani i le faigofie o le faitau. O mea faitino e aofia ai se paʻu faanatura e gaosia mai toega o saito, se ie e le lalagaina, se taga pepa kraft e mafai ona toe faaaogaina ma se pusa pepa e mafai ona pala faanatura, na filifilia e lagolago ai le puipuiga o le siosiomaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Ken14 Le Afifi o le Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Ken14 Le Afifi o le Pia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Ken14 Le Afifi o le Pia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Fua & Fa'apipi'i: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Fa'ailoga: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Tekonolosi Gaosiga: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Lu'itau o le Mamanu: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Su'esu'ega: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Fa'aosofia: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Umi o le Poloketi: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Fa'agasologa o Galuega: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Sui o le 'Au: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu