West Lake Beer Afifiga o Pia e China Resources Snow Breweries

O le mamanu West Lake Beer Afifiga o Pia e China Resources Snow Breweries o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2025

West Lake Beer Afifiga o Pia

na mamanuina e China Resources Snow Breweries

Tagata Fa'atau: China Resources Snow Breweries

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #163374

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia West Lake Beer Afifiga o Pia

O le West Lake Beer o se mamanu afifiga mo pia fagu. O le mamanu e maua mai i vaaiga matagofie o le Vaituloto o West Lake i Hangzhou, e faauigaina ai le Alalaupapa Motusia ma Vaituloto e Tolu o loo Ata ai le Masina e avea ma faailoga vaaia faafaatusa. O le faiga o mataitusi ua tuufaatasia ai le sitaili o le seal script ma le sitaili tusilima o le Malo o Song. O le pusa i fafo ua faauma i le tusiina auro ma se paolo matte mo se lagona lamolemole pe a paia. O le fagu e faia i le tioata lanumeamata e sili ona lelei, lea e faatapulaaina ai le malamalama ulaviole ma fesoasoani e faasaoina le tofo o le pia. O olo maa o loo faaalia i luga o le fagu e faailoa mai ai le malosi o tofo taitasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai West Lake Beer Afifiga o Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina West Lake Beer Afifiga o Pia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. West Lake Beer Afifiga o Pia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Fua & Fa'apipi'i: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Fa'ailoga: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Tekonolosi Gaosiga: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Lu'itau o le Mamanu: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Su'esu'ega: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Fa'aosofia: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Umi o le Poloketi: The project was designed and developed in December 2022 in Beijing.
Fa'agasologa o Galuega: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Sui o le 'Au: Qiguang Li, Celine Zhou, Xiaowei He