O le mamanu Threegun Mamanu Afifi e E2W Studio o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2025

Threegun Mamanu Afifi

na mamanuina e E2W Studio

Tagata Fa'atau: E2W Studio

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #167210

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Threegun Mamanu Afifi

Talu mai lona fa'avaeina, ua fa'aogaina faifai pea e le Threegun le lanu mūmū, o se lanu e mau loloto i tu ma aga a Saina, o se elemene autu o lona fa'ailoga va'aia. O le lanu mūmū lenei ua ta'ua o se tasi o aseta tāua e tatau ona tausia i totonu o le faiga va'aia a le fa'ailoga. O le fa'aogaina fa'apitoa o faiga fa'avasega i le afifi e fa'atasia ai le fa'atulagaina. E tusa ai ma le tua o le afifi, ua tu'ufa'atasia fa'aonaponei e le tagata mamanu le upu Three i le mamanu fa'ata'ita'iga. Ua avea lenei ata fa'ailoga ma se aseta va'aia autu mo le Threegun, o lo'o fa'aauau pea ona faia se sao tāua i a latou mamanu va'aia mulimuli ane.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Threegun Mamanu Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Threegun Mamanu Afifi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Threegun Mamanu Afifi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Fua & Fa'apipi'i: Width 58mm x Depth 134mm x Height 255mm
Fa'ailoga: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Tekonolosi Gaosiga: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Lu'itau o le Mamanu: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Su'esu'ega: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Fa'aosofia: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Umi o le Poloketi: The project was completed in 2024.
Fa'agasologa o Galuega: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Fa'aaloaloga o Ata: Floating Stop