Moutai Prince Afifiga o Fagu Ava Malosi by Chengdu Wanjiazu Technology Co., Ltd

Moutai Prince Afifiga o Fagu Ava Malosi by Chengdu Wanjiazu Technology Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2025

Moutai Prince Afifiga o Fagu Ava Malosi

by Chengdu Wanjiazu Technology Co., Ltd

Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

A' Design Award Auro Winner in Afifi Category

188,798
Verified Award Winner
Verify Award Status for #169050

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Prince Afifiga o Fagu Ava Malosi

O le Moutai Prince o se mamanu afifiga mo se fagu 500 ml o ava malosi Saina. O le pito i lalo o le fagu e maua lona foliga pi'opi'o mai se pa'u o le sesame, ma o le pito i luga e faataitai i se fuga sesame ua fua mai. O le tapuni foliga T e tuufaatasia ai mamanu o lau fuga sesame ma se ata o manulele kereni e lima. O le tapuni e faia i le uamea ua faamaualugaina, lea e fausia ai se foliga faatolutulu auiliili. O le pito i lalo e faamaeaina i se foliga veleveta e faigofie ona uu. O le faatulagaga o lanu e faaaogaina ai se lanu sosi matagofie faatasi ai ma lanu apamemea ma auro faasusuina. O se pepa faailoga faasagatau i luga o se talaaga lanu viole wisteria e faapuipuiina e mamanu auro o taliga saito.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Moutai Prince Afifiga o Fagu Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Moutai Prince Afifiga o Fagu Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Moutai Prince Afifiga o Fagu Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensions & Packaging: A bottle contains 500ml
Tags: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Production Technology: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Design Challenge: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Research: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspiration: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Project Duration: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Operation Flow: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Team Members: General Manager and Design Director: Jingan Jia