Auro Afifi · 2025
Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi
by PepsiCo Design and Innovation
- A' Design Award Auro 2025 in Afifi
- Estimated Number of Design Views: 4,247,344
- Verification code 4000EFF4AE · Verify this award
Colors
About Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi
O le Hard Dew 2024 o se mamanu afifiga mo se meainu 'ava malosi ua saunia e inu vave, na faia mo tagata matutua faatau. O le mamanu e faalautele atu ai le malosi o le ituaiga oloa a le Mountain Dew i se foliga ua fuafuaina mo tagata matutua. O le lomiga mo le Iunaite Setete e faavae i luga o ata pe'a a tagata tietie uila afi. O le lomiga mo Asia-Pasefika e atiina ae le manatu lava lea e tasi e ala i se tarako, o se isi autu masani o le pe'a. O le tarako o loo faaalia i le lanumoana susulu ma le lanumeamata felanulanuai ina ia maua ai e le atigipusa se uiga lototele ma le olaola. O le afifiga ua fuafuaina e faaali atu ai se uiga masani o le ituaiga oloa i tagata matutua e inu.
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mountain Dew Hard Dew 2024 Afifiga o Meainu 'Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Press Kit
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
