Eternal Moon Faʻamoemoega Autu: Afifiga Mea'ai Mooncake e Sha Feng and Jiayi Lu

O le mamanu Eternal Moon Faʻamoemoega Autu: Afifiga Mea'ai Mooncake e Sha Feng and Jiayi Lu o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2025

Eternal Moon Faʻamoemoega Autu: Afifiga Mea'ai Mooncake

na mamanuina e Sha Feng and Jiayi Lu

Tagata Fa'atau: Eternal Moon

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #171257

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Eternal Moon Faʻamoemoega Autu: Afifiga Mea'ai Mooncake

Tusitusiga o le Tusi: O le Masina e Faavavau ose atigipusa meaalofa ua mamanuina mo mea'ai mooncake. O le afifiga e faʻaalia ai le autu o le Ogatotoa o le Tautoulu i se vaaiga lautele, ma tuʻu ese tala anamua ma taulaʻi atu i le faavavau o le masina ma le taunuuga faatasi o tagata uma. O le atavali e faʻaalia ai le masina i totonu o vaega e valu: le afi, fugalaau, maa, ao, sami, matagi, mauga ma le vaomatua. Ua faʻaogaina lomiga lanu faʻapitoa ma le faʻamafanafanaina vevela (hot stamping). O le atigipusa i fafo e 335 i le 75 i le 195 milimita le tele, ma e tuʻu ai atigipusa laiti mo mooncake e 70 i le 70 i le 35 milimita le tele.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Eternal Moon Faʻamoemoega Autu: Afifiga Mea'ai Mooncake, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Eternal Moon Faʻamoemoega Autu: Afifiga Mea'ai Mooncake e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Eternal Moon Faʻamoemoega Autu: Afifiga Mea'ai Mooncake e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Fua & Fa'apipi'i: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Fa'ailoga: Branding, Packaging, Eternal Moon
Tekonolosi Gaosiga: The printing technologies we use are spot color printing and hot stamping process.
Lu'itau o le Mamanu: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Fa'aosofia: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Umi o le Poloketi: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Fa'agasologa o Galuega: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Pateni: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Sui o le 'Au: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Fa'aaloaloga o Ata: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.