Zhang Gong Lao Jiu 1975 Afifiga o le 'Ava Malosi by Wen Liu

Zhang Gong Lao Jiu 1975 Afifiga o le 'Ava Malosi by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2026

Zhang Gong Lao Jiu 1975 Afifiga o le 'Ava Malosi

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Ario Winner in Afifi Category

22,837

Verified Award Winner

Verify Award Status for #173412

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Afifiga o le 'Ava Malosi

O le Zhang Gong Lao Jiu 1975 o se afifiga na mamanuina mo se 'ava malosi Saina. O le foliga aoao e maua mai le musumusuga i laau locust ua atoa le selau tausaga ua ola i le fanua o le fale gaosi 'ava malosi. O le pusa i fafo e faia i le pulp e faasao le siosiomaga, ma o le foliga o le pa'u o le laau e faia i le faamaualuga nai lo le lomiga o le vaitusi. O le fagu e tao i le kiona pa'epa'e faa-Saina, ma o le suiga i totonu o le ogaumu e fatuina ai mamanu faalenatura i nisi o vaega. O luga o le fagu e faamanatu mai ai le foliga masaesae o lua fa'afefeteina tuai. O le afifiga e fua i le 125 i le 125 i le 290 milimita.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Zhang Gong Lao Jiu 1975 Afifiga o le 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Zhang Gong Lao Jiu 1975 Afifiga o le 'Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zhang Gong Lao Jiu 1975 Afifiga o le 'Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li