Fenjiu Jujiang Lingqiong Afifiga o le Ava Malosi by Wen Liu

Fenjiu Jujiang Lingqiong Afifiga o le Ava Malosi by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2026

Fenjiu Jujiang Lingqiong Afifiga o le Ava Malosi

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #173413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Afifiga o le Ava Malosi

O le Fenjiu Jujiang Lingqiong o se mamanu afifiga mo se ava malosi faa-Saina e taʻua o le baijiu. O le ufiufi pito i fafo e foliga i se mauga, e faamanatu ai le Atumauga o Luliang, le nofoaga na afua mai ai le faailoga lauiloa, ma e mafai ona sii i luga ina ia maua le fagu i totonu. O le fagu e laititi lona gutu ma e maai lona pito i lalo, o se foliga sa faaaogaina i le gaosiga o le baijiu faa-Saina pe tusa ma le ono afe tausaga ua mavae. O le fagu e faia i lima i le omea sima ma faauma i se valivali iila e pei o maa taua. O le afifiga pito i fafo e faaaogaina ai le tioata platinum ma le valivali uamea i le vevela maualuga. O le foliga faatagata e mafai ai ona matamata i ai mai itu uma.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Fenjiu Jujiang Lingqiong Afifiga o le Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Fenjiu Jujiang Lingqiong Afifiga o le Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Fenjiu Jujiang Lingqiong Afifiga o le Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li