Guojiao 1573 Afifiga o le Baijiu by Wen Liu

Guojiao 1573 Afifiga o le Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2026

Guojiao 1573 Afifiga o le Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Ario Winner in Afifi Category

21,869

Verified Award Winner

Verify Award Status for #173415

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Afifiga o le Baijiu

O le Guojiao 1573 o se afifiga fa'ailoga-fa'agata mo se baijiu Saina e maualuga lona tulaga. E fa'aaogaina i le mamanu le loong, o se ata fa'amanuiaina i le aganu'u a Saina. O le fa'atagata fa'a-tolutasi e fa'aalia ai le loong i luga o le fagu ma le afifiga pito i fafo, ma o nisi vaega o le ata e natia i totonu o foliga. O le fagu e faia i se metotia anamua o le fa'avelaina o le ipu omea i le ogaumu ma e faia i lima. O le fua o le afifiga e 205 i le 170 i le 295 milimita. O le foliga filemu ma le matagofie e fa'aosofia ai le tagata fa'atau e su'esu'e ma tatala le afifiga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Guojiao 1573 Afifiga o le Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Guojiao 1573 Afifiga o le Baijiu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Guojiao 1573 Afifiga o le Baijiu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li