Congtai Huofenzi Le Afifiina o le Baijiu e Wen Liu

O le mamanu Congtai Huofenzi Le Afifiina o le Baijiu e Wen Liu o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2026

Congtai Huofenzi Le Afifiina o le Baijiu

na mamanuina e Wen Liu

Tagata Fa'atau: Shenzhen Oracle Creative Design Co.,Ltd.

Manumalo o le A' Design Award Auro i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #173414

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Congtai Huofenzi Le Afifiina o le Baijiu

O le Congtai Huofenzi o se mamanu afifiina mo se ava malosi Saina e taʻua o le baijiu, ua faʻatatau i tagata faʻatau talavou. O le manatu vaaia e faʻavae i luga o le gaioiga o le vai ma le natura ola o molelaʻau o le ava malosi, e faʻaalia e ala i se faʻatusa autu e taʻua o le Mata o le Ola. O le fagu e iai se mamanu faʻamalosi ua faʻalauteleina i luga o lona tino ma se faʻailoga o le ituaiga ua faʻapipiʻi i luga o se laupapa resini. O se vaega ua faʻagogo i le ogatotonu o le fagu e fesoasoani i le uuina lelei ma le faigofie. O le atigi pusa i fafo ua afifi i pepa e pei o le laau, aʻo pepa faʻapitoa ua faʻaputuputu e fausia ai se mamanu tafe e faʻamanatu mai ai mauga ma vaitafe.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Congtai Huofenzi Le Afifiina o le Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Congtai Huofenzi Le Afifiina o le Baijiu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Congtai Huofenzi Le Afifiina o le Baijiu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Fua & Fa'apipi'i: 215mm*125mm*H280mm
Fa'ailoga: Natural, Vibrant
Tekonolosi Gaosiga: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Lu'itau o le Mamanu: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Su'esu'ega: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Fa'aosofia: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Umi o le Poloketi: March 2024, Shenzhen, China
Fa'agasologa o Galuega: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Sui o le 'Au: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li