A Moment of Joy Afifiga o le ‘Ava Malosi e Weijun Xu

O le mamanu A Moment of Joy Afifiga o le ‘Ava Malosi e Weijun Xu o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2026

A Moment of Joy Afifiga o le ‘Ava Malosi

na mamanuina e Weijun Xu

Tagata Fa'atau: Weijun Xu

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #175695

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia A Moment of Joy Afifiga o le ‘Ava Malosi

O le A Moment of Joy o se mamanu afifiga o le ‘ava malosi ua musuia mai le fuga o le plum, o se fa‘ailoga o le lototele ma le agamalu. O le fagu e faia i le tioata manino, ua fausia i se faiga fa‘apipi‘i i le vevela maualuga e fai ai le fagu atoa i le vaega e tasi, lea e maua ai laina pi‘opi‘o lamolemole ma feso‘ota‘i pea. O le tapuni e faia i le mea lava e tasi ma e fa‘atusa i le fuga o le plum e fa‘aauau ai foliga o le fagu. O le tino manino e fa‘aalia ai le vai i totonu ma fa‘asusulu ai le malamalama ma le paolo. O le pusa i fafo e fa‘aaogā ai pepa e lelei mo le si‘osi‘omaga ma ni mamanu fa‘apupula lēmū. O foliga faigofie ma le manino e tu‘ufa‘atasia ai ata fa‘a-Sasa‘e ma le mamanu fa‘aonapōnei.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai A Moment of Joy Afifiga o le ‘Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina A Moment of Joy Afifiga o le ‘Ava Malosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. A Moment of Joy Afifiga o le ‘Ava Malosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Fua & Fa'apipi'i: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Fa'ailoga: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Tekonolosi Gaosiga: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Lu'itau o le Mamanu: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Su'esu'ega: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Fa'aosofia: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Umi o le Poloketi: The project finished in December 2024 in Guiyang.
Fa'agasologa o Galuega: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Sui o le 'Au: Weijun Xu
Fa'aaloaloga o Ata: Weijun Xu