Ankodoki Primary Function: Tioko Pi Suamalie e Fumiko Okazeri

O le mamanu Ankodoki Primary Function: Tioko Pi Suamalie e Fumiko Okazeri o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2026

Ankodoki Primary Function: Tioko Pi Suamalie

na mamanuina e Fumiko Okazeri

Tagata Fa'atau: KINOSHITASEIAN Co., Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

8,052

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #176283

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Ankodoki Primary Function: Tioko Pi Suamalie

Book Text: Sa faia lenei afifi mo le laina yokan na faʻalauiloaina e se kamupani Iapani tuʻufaʻatasi ua leva ona faia le pisara pi. A o faʻasaoina le tāua faʻaleaganuʻu o le yokan, ua malepe ese mai le sitaili masani o le afifi mamafa. O le mamanu manatua ae faigofie ua aumaia ai le mafanafana ma le faigofie e faʻafesoʻotaʻi, e fetaui lelei ma le tofo faʻalelaʻau ma faʻafaigofie o suamalie. Faʻafeiloaʻi e oʻo lava iā i latou e lē masani i wagashi, ua maualuga ona viia ma ua manumalo i le tele o faʻailoga i Iapani ma fafo atu foʻi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Ankodoki Primary Function: Tioko Pi Suamalie, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Ankodoki Primary Function: Tioko Pi Suamalie e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Ankodoki Primary Function: Tioko Pi Suamalie e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Fua & Fa'apipi'i: Width 30 mm x Depth 18 mm x Height 82 mm
Fa'ailoga: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Tekonolosi Gaosiga: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Lu'itau o le Mamanu: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Su'esu'ega: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Fa'aosofia: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Umi o le Poloketi: This private label store opened on May 30, 2024.
Fa'agasologa o Galuega: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.