Wakayama Umeshu Series Galuega Autu: Uaina Pulamu e Fumiko Okazeri

O le mamanu Wakayama Umeshu Series Galuega Autu: Uaina Pulamu e Fumiko Okazeri o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2026

Wakayama Umeshu Series Galuega Autu: Uaina Pulamu

na mamanuina e Fumiko Okazeri

Tagata Fa'atau: fodesign Inc.

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

7,848

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #176284

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Wakayama Umeshu Series Galuega Autu: Uaina Pulamu

Tusitusiga o le Tusi: Mai Wakayama, Iapani, e sau ai se uaina pulamu manogi ma se tioka uaina pulamu fa'afouina. Fa'aosofia e le manatu o le fefa'asoaa'iga fa'aleaganu'u ma feiloa'iga e māu'a'a i tu ma aganu'u a Saina, o le mamanu e fa'aalia ai se uiga fa'a-Iapani ma'oti e ala i lana logona vāivai ma ata fa'ata'ita'i lelei. Pe a tu'u fa'atasi fagu e lua, e fai ai se va'aiga o se ali'i ma se tama'ita'i o feiloa'i—ua pu'ea i totonu o le mamanu o le afifi. I le avea ai o se meaalofa mai Iapani, ua fa'amanuiaina i mauga maoa'e, le sami, le savili o le sami, ma le susulu pupula o le lā, e fa'atasi ma fa'apotopotoga fiafia i Saina mamao.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Wakayama Umeshu Series Galuega Autu: Uaina Pulamu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Wakayama Umeshu Series Galuega Autu: Uaina Pulamu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Wakayama Umeshu Series Galuega Autu: Uaina Pulamu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Fua & Fa'apipi'i: Width 60 mm x Depth 60 mm x Height 295 mm
Fa'ailoga: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Tekonolosi Gaosiga: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Lu'itau o le Mamanu: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Su'esu'ega: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Fa'aosofia: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Umi o le Poloketi: It was exported and sold in Hangzhou, China in November 2022.
Fa'agasologa o Galuega: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Fa'aaloaloga o Ata: Illustrator Yuri Mizutani