Sushico Galuega Autu: Mamanuga o Afifiga e Alara Selin Murkozoglu

O le mamanu Sushico Galuega Autu: Mamanuga o Afifiga e Alara Selin Murkozoglu o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2026

Sushico Galuega Autu: Mamanuga o Afifiga

na mamanuina e Alara Selin Murkozoglu

Tagata Fa'atau: Sushico

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

6,867

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #180080

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sushico Galuega Autu: Mamanuga o Afifiga

Tusitusiga o le Tusi: I le avea ai ma uluai ma le sili ona salalau o le filifili o fale'aiga mai Sasae Mamao i Take, o le mamanuga o afifiga a Sushico's e toe faaliliuina ai le aano o le su'ega e ala i se va'aiga fou, ma fausia ai se gagana faaata e musuia mai filosofia ma faailoga o Sasae Mamao. O aganu'u matagofie a Asia ua fa'aonaponei e ala i ata fa'apitoa e fa'avae i le kanji, e ta'i tasi e ta'u atu ai lana lava tala. O se laula'au o lanu fa'aonaponei, e ta'imua e le mūmū faa-Iapani, fa'apea ma fa'amaumauga o mataitusi ua filifilia ma le faaeteete, e fetaui ma le agaga o le su'ega, e fa'amaeaina ai se faiga e fa'aitiitia ae malosi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sushico Galuega Autu: Mamanuga o Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sushico Galuega Autu: Mamanuga o Afifiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sushico Galuega Autu: Mamanuga o Afifiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Fua & Fa'apipi'i: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Fa'ailoga: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Tekonolosi Gaosiga: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Lu'itau o le Mamanu: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Su'esu'ega: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Fa'aosofia: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Umi o le Poloketi: 2025 Turkey, İstanbul
Pateni: Copyrights belong to Sushico 2025
Fa'aaloaloga o Ata: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.