Love&wash Galuega Autū: Afifi e Alexander Cherkasov

O le mamanu Love&wash Galuega Autū: Afifi e Alexander Cherkasov o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2020

Love&wash Galuega Autū: Afifi

na mamanuina e Alexander Cherkasov

Tagata Fa'atau: Love&wash

Manumalo o le A' Design Award Ario i le Vaega Afifi

27,682

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #92436

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Love&wash Galuega Autū: Afifi

Tusitusiga: O le Love&wash o se mamanu afifi mo se fa'aputuga o oloa tā lavalava, e aofia ai pauta tā lavalava, u'u tā lavalava, kapisi ma le mea aveese pisia. O le manatu e fa'aalia ai le tausiga e ala i se fa'atusa faigofie o lavalava o lo'o fusifusia le tasi i le isi. I luga o le fa'ailoga o le pauta mo ie lanu, e fusi le tasi i le isi le mitiafu moli ma le ofutino tinemi. O mataitusi o le logo ua tu'ufa'atasi e toe fa'aalia ai le manatu lava lea e tasi. O lanu o tua e vavae'ese ai oloa, ae o mataitusi lanumoana e fa'aalia ai le fou ma le mama. O le afifi e fai i pepa malō ma le palasitika, ma o lo'o fuafuaina fo'i mea e mafai ona pala fa'alenatura.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Love&wash Galuega Autū: Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Love&wash Galuega Autū: Afifi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Love&wash Galuega Autū: Afifi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Fua & Fa'apipi'i: This packaging is planned to be based on biodegradable materials.
Fa'ailoga: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Tekonolosi Gaosiga: This packages are made of the following materials: cardboard, plastic.
Lu'itau o le Mamanu: It was necessary to stick to one main idea and filter out all unnecessary options.
Su'esu'ega: There was carried an analysis of the market for Laundry products and analysis of target audience.
Fa'aosofia: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Umi o le Poloketi: The project was prepared for several month at the beginning of 2019 in Moscow
Fa'agasologa o Galuega: Consumers will feel love and care in this concept.
Sui o le 'Au: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin