Mtn Dew AMP Game Fuel Launch Primary Function: Kupakejwa kweZvinwiwa by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primary Function: Kupakejwa kweZvinwiwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Kupakejwa kweZvinwiwa

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Primary Function: Kupakejwa kweZvinwiwa

Mtn Dew AMP Game Fuel Launch idhizaini yekupakejwa kwezvinwiwa uye kunatswa kwezita rebrand kwechinwiwa chakagadzirira kunwiwa chinowedzera masimba chakagadzirirwa vatambi vemitambo yemuvhidhiyo. Chimiro chinooneka chakavakwa kuti chikwane nzvimbo yekutamba mitambo uye e sports uku chichidzivisa zvinhu zvakajairika zvakawandisa. Hwaro hwakasimba hwemifananidzo hunotsigira zvigadzirwa zveramangwana, hushamwari, uye zvakaitika kuvatengi. Seti yakakwana yezvinhu zvekutanga yakagadzirwa, ichivhara brand, chigadzirwa, uye zvakaitika kumutengi. Dhizaini iyi ine chinangwa chekuratidza chinwiwa nenzira yechokwadi kune vatambi ve e sports uye vatambi vemitambo yemuvhidhiyo.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Mtn Dew AMP Game Fuel Launch Primary Function: Kupakejwa kweZvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Mtn Dew AMP Game Fuel Launch Primary Function: Kupakejwa kweZvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Mtn Dew AMP Game Fuel Launch Primary Function: Kupakejwa kweZvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release