Goridhe Pakejingi · 2020
Off the Eaten Path Kupakira Zvekudya Zvekutandara
by PepsiCo Design and Innovation
- Mubairo weGoridhe we A' Design Award 2020 in Pakejingi
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Kupakira Zvekudya Zvekutandara
Off the Eaten Path idhizaini yekupakira yemhando yezvokudya zvekutandara zvepamusoro zvinobva kumiriwo. Zvokudya zvekutandara izvi zvinosanganisa miriwo chaiyo yakadai sechickpeas, bhinzi nhema nenyemba mumisanganiswa isingatarisirwe. Kupakira uku kunopa mucherechedzo unoonekwa wakabatana kubrand pamashandisirwo ese. Dhizaini iyi inovavarira kubatsira brand kuti imire yakasiyana mukati mechikamu chakazara chezvokudya zvekutandara zvakanakira utano. Boka diki revatengi rakatora chikamu munzira yekugadzira uye vakapa mafungiro pachidanho chega chega. Zvakataurwa nevatengi zvakatungamirira sarudzo dzedhizaini uye zvakatsigira ruzivo rwebrand runoramba rwakafanana.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Off the Eaten Path Kupakira Zvekudya Zvekutandara, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Off the Eaten Path Kupakira Zvekudya Zvekutandara inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Off the Eaten Path Kupakira Zvekudya Zvekutandara inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
