Bronzi Pakejingi · 2020
Co Ba Coffee Kupakita kweKofi
by My Linh Mac
- Mubairo weBronzi we A' Design Award 2020 in Pakejingi
- CLIENT: Mmac
- Estimated Number of Design Views: 16,107
- Verification code 5E3D9D38F9 · Verify this award
Colors
About Co Ba Coffee Kupakita kweKofi
Co Ba Coffee ndeye dhizaini yekupakita yakagadzirirwa mhando yekofi yekuVietnam. Kupakita uku kunoratidza egg coffee, chinwiwa chechinyakare chinobva kuVietnam chichiri kusazivikanwa zvakanyanya kunyika dzimwe. Rogo rakavakirwa pamufananidzo wakareruka wemumiriri wemuvambi webhizinesi. Zita rebhindi rinobva pashoko rechiVietnam rinoreva tete, uye rinoyeuchidza hukama hwemhuri neupenyu hwenharaunda. Mavara akatorwa kubva mumapani ekurima uko mbeu dzekofi dzinorimwa. Mapepa uye mapolyester anogona kudzokororwa kushandiswa anoshandiswa kugadzira zvikwama nezvinyorwa. Dhizaini yemazuva ano yakanangana nevanwi vekofi vari kuenda vachimhanya.
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Co Ba Coffee Kupakita kweKofi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Co Ba Coffee Kupakita kweKofi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Co Ba Coffee Kupakita kweKofi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Press Kit
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
