2019 National Card Collection Day Deck Kupakwa kweMakadhi eKutamba naAlexander Chin

Dhizaini 2019 National Card Collection Day Deck Kupakwa kweMakadhi eKutamba naAlexander Chin ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2020

2019 National Card Collection Day Deck Kupakwa kweMakadhi eKutamba

na Alexander Chin

Mutengi: Seasons Playing Cards

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa 2019 National Card Collection Day Deck Kupakwa kweMakadhi eKutamba

Deki reZuva reNational Card Collection ra2019 ipakeji rinodyidzana nemushandisi rekuchengetera makadhi ekutamba. Dhizaini iyi yakafemerwa nemizinda yeMorocco, ine mifananidzo yakatemwa neintaglio inotevedzera mabasa ematombo akavezwa nemapatani ejometri. Chidembo chakadhindwa kudivi chinokoka mushandisi kuti avhure gedhi. Kusimudza gonhi rakakombama kuburikidza nenzira yeburi rekiyi kunoratidza chikamu chekutanga. Girazi rakagadzirirwa rinoona nedivi mbiri rine 30 muzana yekusaonekera rinovanza imba inoonekwa kana chiedza chikapenyeswa mukati. Chiratidzo chekupedzisira chinoratidza koridho yakavhenekerwa inodzokorora. Makadhi acho akazorwa nemhedzisiro yematairi inopenya uye yakasimudzwa.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne 2019 National Card Collection Day Deck Kupakwa kweMakadhi eKutamba, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. 2019 National Card Collection Day Deck Kupakwa kweMakadhi eKutamba inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. 2019 National Card Collection Day Deck Kupakwa kweMakadhi eKutamba inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Kukura & Kupakiwa: Width 68mm x Depth 22mm x Height 90mm
Matagi: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Tekinoroji Yekugadzira: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Changamire yeDhizaini: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Tsvakurudzo: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Chikurudziro: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Nguva yePurojekiti: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Mafambiro eBasa: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Mapetenzi: .
Nhengo dzeTimu: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Zvikwereti zveMifananidzo: Photography: Bryan Aellen