Sirivha Pakejingi · 2020
Frangi Premium Primary Function: Kupakejwa kweZvinodzivirira Ganda
by Tiger Pan
- Mubairo weSirivha we A' Design Award 2020 in Pakejingi
- CLIENT: Frangi
- Estimated Number of Design Views: 32,644
- Verification code E09729EEEA · Verify this award
Colors
About Frangi Premium Primary Function: Kupakejwa kweZvinodzivirira Ganda
Frangi Premium ipakejwa rakateedzana rezvigadzirwa zvinochengetedza ganda, zvinosanganisira toner, lotion, cream, eye cream, mucheki uye mask. Ruva reiris rinoshandiswa sechinhu chikuru uye rinooneka papakeji imwe neimwe. Logo yakaumbwa zvakasimba mukepu yefrosted acrylic. Mitsetse yakatwasuka inotevedzera hunde dzemiti uye inopa dhizaini yakateedzana chimiro chakafanana. Kunakisa kwakanakisa kweiris kunoiswa pakati pemitsetse. Frosted acrylic, girazi rakawora uye PE zvinoshandiswa pazvigadzirwa zvakasiyana. Chipunu checream uye kepu inoita massage yeeye cream zvakaumbwawo zvichitevedzera iris.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Frangi Premium Primary Function: Kupakejwa kweZvinodzivirira Ganda, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Frangi Premium Primary Function: Kupakejwa kweZvinodzivirira Ganda inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Frangi Premium Primary Function: Kupakejwa kweZvinodzivirira Ganda chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
- Dimensions & Packaging
- Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm - Tags
- skincare product package, Frangi, iris, embossment, facial cream, facial mask
- Production Technology
- In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
- Design Challenge
- How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
- Research
- Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
- Inspiration
- We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
- Project Duration
- The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
- Operation Flow
- How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
