Hopapops Chikafu Chekudya Chine Hutano naAngela Spindler

Dhizaini Hopapops Chikafu Chekudya Chine Hutano naAngela Spindler ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2020

Hopapops Chikafu Chekudya Chine Hutano

na Angela Spindler

Mutengi: Depot Creative

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Hopapops Chikafu Chekudya Chine Hutano

Mabasa eProjekti: Kupa mazita, kugadzira mhando uye dhizaini yekurongedza yemhodzi dzehapa dzemvura, dzakanangwa kune vatengi veUS. Dambudziko raive rekubata musika usina kunyatsonzwa nezvechinhu chakakosha, mhodzi dzeruva remvura. Mhinduro, yekutarisisa pasherufu kushevedzera, yakapusa ruzivo hierarchy uye yakatanhamara yezvigadzirwa zvinoonekwa. Mufananidzo, uyo unoumba zvese kumberi nekumashure kwepakeji, unoendesa kumba chigadzirwa uye kuravira kwakasiyana. Hunhu husina kuenzana hweiyo Hopapops brand mark typography inowedzera dama rinoputika kumapakiti, richirumbidza iyo inonakidza toni yeizwi rakagadzirirwa brand.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Hopapops Chikafu Chekudya Chine Hutano, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Hopapops Chikafu Chekudya Chine Hutano inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Hopapops Chikafu Chekudya Chine Hutano inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Kukura & Kupakiwa: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Matagi: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Tekinoroji Yekugadzira: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Changamire yeDhizaini: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Tsvakurudzo: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Chikurudziro: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Nguva yePurojekiti: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Mafambiro eBasa: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Nhengo dzeTimu: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Zvikwereti zveMifananidzo: Illustrator: Anna Makarova