Jianlibao Wepop Kurongedzwa kweZvinwiwa naTiger Pan

Dhizaini Jianlibao Wepop Kurongedzwa kweZvinwiwa naTiger Pan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2020

Jianlibao Wepop Kurongedzwa kweZvinwiwa

na Tiger Pan

Mutengi: Jianlibao

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Jianlibao Wepop Kurongedzwa kweZvinwiwa

Wepop kurongedzwa kwakagadzirirwa mvura ine mabhabhuru ine muchero isina shuga. Bhodhoro rePET rine chimiro chiri nyore rinoita rakamanikana pamusoro. Firimu rakaitwa nesilk-screen matte rinopa pamusoro pacho kubata kwakasimba uye kunzwa kunopfava. Mavara anoshandisa maitiro epikisero, uye rimwe nerimwe zita rakakamurwa mumitsara yakaparadzana inoita sezvidhinha zvekuvaka. Michero yakadhirowewa nemaitiro epop art, ine mavara akasiyana anonyatsojeka anoratidza mhando ina dzeravour. Kurongedzwa uku kunotarisira kuunza chinwiwa chine hutano kune vatengi vadiki.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Jianlibao Wepop Kurongedzwa kweZvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Jianlibao Wepop Kurongedzwa kweZvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Jianlibao Wepop Kurongedzwa kweZvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Kukura & Kupakiwa: Diameter 67.5mm
Height 213mm
Matagi: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Tekinoroji Yekugadzira: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Changamire yeDhizaini: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Tsvakurudzo: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Chikurudziro: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Nguva yePurojekiti: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Mafambiro eBasa: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Nhengo dzeTimu: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie