Rosé Chinja Chekunyorwa paWaini naXimena Ureta

Dhizaini Rosé Chinja Chekunyorwa paWaini naXimena Ureta ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Rosé Chinja Chekunyorwa paWaini

na Ximena Ureta

Mutengi: Concha y Toro

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Rosé Chinja Chekunyorwa paWaini

Rose ndicho chinyorwa chewaini chakagadzirirwa waini yerose inogadzirwa kuChile. Chinyorwa chinoyera ma85 na90 millimita uye chinodhindwa pamapepa ane texture anorema magiramu 89 pamita imwe chete yepasikweya. Mavara mashanu akasarudzika anoiswa nenzira ye digital offset, aine gold foil, black foil, uye zvigadziriso zve relief ne bas-relief. Chigadzirwa chinobva pane rudzi rwe maruva erose, mapetari, mashizha emizambiringa, uye mavara akapfava edenga renguva yamanheru. Mizambiringa yakatandavara inomonera-monera pamativi echinyorwa. Bhodhoro rinobata 375 millilitres, saizi diki iyo iri nyowani mumhando iyi yewaini muChile.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Rosé Chinja Chekunyorwa paWaini, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Rosé Chinja Chekunyorwa paWaini inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Rosé Chinja Chekunyorwa paWaini inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Kukura & Kupakiwa: Label Dimension: 85x90 mm
Matagi: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Tekinoroji Yekugadzira: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Changamire yeDhizaini: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Tsvakurudzo: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Chikurudziro: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Nguva yePurojekiti: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Mafambiro eBasa: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Nhengo dzeTimu: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Zvikwereti zveMifananidzo: Diego Agurto