Menton Kupakejwa kweMvura ine Kavhinyo naSidel Machinery Shanghai Co.,Ltd.

Dhizaini Menton Kupakejwa kweMvura ine Kavhinyo naSidel Machinery Shanghai Co.,Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Menton Kupakejwa kweMvura ine Kavhinyo

na Sidel Machinery Shanghai Co.,Ltd.

Mutengi: Sidel Machinery (Shanghai) Co.,Ltd.

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Menton Kupakejwa kweMvura ine Kavhinyo

Menton idhizaini yekupakejwa yemvura ine kavhinyo kadiki, yakagadzirwa nemarimon anobva kunze kwenyika. Dhizaini iyi inoshandisa mavara anopenya anoyeuchidza zororo rezuva riri kunze reMediterranean. Mufananidzo wemarimon wakaiswa zvisina kurongeka unogadzira mamiriro ekuzorora uye unotsigira unhu hwechisikigo nehutano hwechinwiwa ichi. Ruvara rwesimbi rwebhuruu runobatanidza kavhinyo dzakasiyana uye runopa mhando iyi chimiro chinoremekedzwa. Bhodhoro rakatwasuka rakagadzirwa neZvinhu zvePET uye rinoremera magiramu 17.85 chete pane saizi ye500 mililita, izvo zvinochengetedza zvishandiswa nesimba panguva yekugadzira.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Menton Kupakejwa kweMvura ine Kavhinyo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Menton Kupakejwa kweMvura ine Kavhinyo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Menton Kupakejwa kweMvura ine Kavhinyo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Kukura & Kupakiwa: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Matagi: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Tekinoroji Yekugadzira: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Changamire yeDhizaini: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Tsvakurudzo: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Chikurudziro: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Nguva yePurojekiti: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Mafambiro eBasa: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Mapetenzi: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Nhengo dzeTimu: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Zvikwereti zveMifananidzo: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini