Yuyuan Road Baijiu Basic Function: Pfuko yeDoro naWen Liu and Xuedan Diao

Dhizaini Yuyuan Road Baijiu Basic Function: Pfuko yeDoro naWen Liu and Xuedan Diao ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Yuyuan Road Baijiu Basic Function: Pfuko yeDoro

na Wen Liu and Xuedan Diao

Mutengi: Zhiyu Department (Shanghai) co. Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

18,077

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#102183

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Yuyuan Road Baijiu Basic Function: Pfuko yeDoro

Zvinyorwa zveBhuku: Yuyuan Road Baijiu ndiro gadziriro rekupakicha doro rechiChina rinogadzirwa mutaundi reMaotai, dunhu reGuizhou. Gadziriro iyi yakafemerwa neYuyuan Road, mugwagwa une nhoroondo huri muShanghai, uye nechivako chikuru chiri pamugwagwa iwoyo. Chidhindo (logo) chinoratidza chikamu cheParamount, chivako chinozivikanwa uye chiratidzo chetsika muShanghai. Bhokisi rekunze rakagadzirwa neplastic yakachengetedzwa (recycled), bhodhoro racho iceramic rine peindi yegoridhe yakapfuudzirwa (gold spray paint), uye chifukidzo ndeplastic. Bhokisi rine muyero we100 ne100 ne290 millimita. Pfuko iyi inovavarira kuratidza tsika dzeShanghai kuvatengi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Yuyuan Road Baijiu Basic Function: Pfuko yeDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Yuyuan Road Baijiu Basic Function: Pfuko yeDoro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Yuyuan Road Baijiu Basic Function: Pfuko yeDoro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Kukura & Kupakiwa: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Matagi: Shanghai, Yuyuan Road, History, Street, Building
Tekinoroji Yekugadzira: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Changamire yeDhizaini: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Tsvakurudzo: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Chikurudziro: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Nguva yePurojekiti: The project started in November 2018 and finished in September 2019 in Shenzhen.
Mafambiro eBasa: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Nhengo dzeTimu: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Zvikwereti zveMifananidzo: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019